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Central, the large format department store chain, has started a new service ‘Store at Your Door by Central.’
Customers who register online for the service can buy from a selection of brands and merchandize brought to their doorstep by the store staff. After registration, the customer is contacted by the store to understand what garments they need (kidswear, comfort wear, menswear etc) and their size. The customer can also select the merchandise over a video chat with the personal shopper. The store associate then curates a customized selection and brings it to the doorstep of the customer.
Talking about the service, Vishnu Prasad, Managing Director of Future Lifestyle Fashions Limited said, “While availing the service, customers can do virtual shopping from Central stores with help of video calling along with a Service Relationship Manager and in-store Stylists for a compelling shopping experience.”
“Understanding customers and servicing their needs is at the core of every initiative that is undertaken by Central. ‘Store At Your Door’ is one such initiative wherein our team is leaving no stone unturned to reach out to our customers doorstep. While in initial stages, acceptance for this service is very positive, we would like to continue this service and introduce more ways to reach out to our customers seamlessly on an ongoing basis,” he added.
The idea behind introducing this service is to restart the business and most importantly, get insights on how the post-lockdown world is going to look like.
“Apart from serving loyal customers, the idea is to develop fresh and valuable insights on how customers buy and behave in the new normal. This will also help shape how we re-open nationwide once the lockdown is progressively lifted,” he stated.
Where It Is Available
Launched on May 6, the service is available in Mysore, Bangalore, Kochi, Trivandrum and Kolkata where delivery of non-essential products are allowed by local authorities. Already more than 2,000 customers have availed of this service at their doorstep.
“We are also taking customised trucks with merchandise to large housing societies after taking their permission,” he said.
Of course, safety and hygiene are paramount. We have trained our staff extensively on the basic procedures which have been recommended by WHO and other industrial bodies. The staff is equipped with PPE and sanitizers for themselves and customers,” he added.
Assortment On Offer
The current lockdown situation has changed the way we work, live and socialize. This has led to an increase in demand for Work From Home apparel and leisurewear along with kids and infant wear. In addition, due to the restriction on movement people are not able to go out and make their usual purchases for occasions like birthdays and anniversaries and also their essentials across men’s, women’s and kidswear.
“1,000-1,500 customers are registering with us per day. The ticket sizes are much higher. Generally, the brand gets a ticket size of Rs 3,500 in-store but the ticket size for this service is Rs 5,000 and above,” he stated.
Re-opening of Stores in Green and Orange Zones
The company is also gearing up to open stores in green and orange zones and cities where local regulations permit. A Central store in Guwahati, along with 7 Brand Factory stores and around 20 standalone stores of brands like aLL, Scullers, Indigo Nation and Converse in Goa, Guwahati and Bengaluru are being opened on May 08.
“Taxation and legislation are areas that have been challenging for me. Apart from this, entering this business with a younger mindset was another test for me. We were new and young and making people believe in credibility was definitely a task. While opening the retail stores, I had to face many setbacks due to the gender stereotype as many craftsmen, workers were not ready to look me in the eye and listen to the instructions,” she added further.
Birla Cellulose’s Grasim Cellulosic Division, Vilayat, India has successfully commissioned the Carbon-disulphide Adsorption Plant (CAP) and has achieved the stringent level of sulphur-to- air emission norms stipulated in the EU BAT references (EU Best Available Technologies BREFs) for the viscose manufacturing process.Birla Cellulose (PRNewsfoto/Aditya Birla Group)
The French accredited Extended Producer Responsibility (EPR) eco-organisation Refashion, a key project partner, provides input into the methodology and leads the NIR scanner calibration. Aligning the Sorting for Circularity Project with their own study in France ensures methodologies and findings can be standardised, compared and implemented on a larger scale.
Benetton, one of the most popular fashion brands in the world has joined hands with the trusted brand of watchmakers Timex India, to introduce an exclusive line of watches in the Indian market. This one-of-a-kind collaboration is part of a licensing deal where Benetton India will be at the forefront of creative inspiration stemming from the brand’s DNA of colors and social, while Timex India will spearhead the overall designing, manufacturing and distribution.
One of the fastest-growing Australian fashion brands, Forever New emerged in late 2006 as a start-up retailer and now trades in over 300 stores across over 14 countries, including Australia, New Zealand, United Kingdom, Canada, Singapore, South Africa, China, India, Turkey, European Union, Philippines, Indonesia, among others.
“The first quarter of this fiscal will be a near-washout, with most domestic brick-and-mortar stores shut, and sales through e-commerce channels curbed. The second wave has also hit the hinterland, affecting sales of ‘value’ or affordable garments, which is the fastest-growing segment,” PTI quoted Crisil Research Director Hetal Gandhi as saying.
It features a picturesque outdoor area, while at the entrance, there is a water body with lotuses and water lilies, three fruit trees and an open patio that has two hand-carved wooden pillars, which are more than 200 years old. This natural setting matches the city’s cultural vibes, as well as the brand essence of Ellementry.
Shoppers Stop Ltd. operates 84 department stores in 44 Cities, as well as premium home concept stores (11 Stores), 127 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone and Arcelia and 23 Airport doors, occupying an area of 4.5 million sq. ft.
The company works closely with global sustainability focussed organizations like Sustainable Apparel Coalition (SAC), Canopy, Zero Discharge of Hazardous Chemicals (ZDHC), Changing Markets Foundation, Textile Exchange, WBSCD, Fashion for Good, Global Fashion Agenda, amongst others to continually apply best practices in its global operations and across its value chain.
There is no simple answer to definite trends or directions, as the powers affecting the sector and retail are extremely complex and impact various sectors, companies, markets, and products differently. Considering the Covid-19 disruption, it is unclear what the new normal will be.
Today, consumers can classify days into two categories — the day they get a home delivery package and the day they don’t. The biggest retail trend that I am observing is ‘Same-Day Delivery’. Customers’ expectations on shipping times are only rising higher. In the age of instant gratification, shoppers want their orders now.
The ideal blend of comfort and functionality is what makes loungewear sought after. As the demand for the category increased, so did the interest and expectations of people from it. As the lockdown restrictions start to ease, people are looking for something that can be worn indoors as well as indoors. They are looking for practical outfits without losing out on the comfort factor: zipped pockets, breathable fabric, and covered elastic waistbands that don’t roll over.
Although interest in sustainable fashion has grown across generations, Gen Z’s concern for the environment has fuelled media coverage, consumer pressure and budding corporate change in the fashion industry (including sustainability initiatives, sustainability-linked bonds, certification and insurgent business models), Levato and Colacchio say in the report.
Jaypore, the omnichannel artisanal ethnic brand under the Aditya Birla Fashion and Retail Limited (ABFRL) umbrella, has extended into the menswear category with its first-ever range of kurtas, indie-wear, shirts and trousers made from natural and sustainable fabrics. With over 240 styles, Jaypore will now also offer ethnic and everyday essentials in apparel, bags and footwear for men.
“This was a true cross-industry consortium approach with broad engagement of brands, sustainable fibre producers, textile suppliers, and key industry stakeholders. In this pilot, we demonstrated that the digital supply chain traceability and physical tracer verification are complementary (not substitutes), and along with the traceability data protocol form the building blocks of a holistic system. Our vision is to become the industry’s technology backbone where fibre-to-retail supply chain transactions of all sustainable materials can be verified and tracked in a robust, reliable and scalable manner,” says Amit Gautam, CEO and Founder, Textile Genesis.